EarthTextures™ Product Line
PROJECT ROLES Product Concept • Carpet design • Banner Design • Logo Design • Catalog Layout • Product and Model Photography
EarthTextures™ began as a new line of classroom rugs designed for the Environments Catalog. There has been a recent trend to add more neutral tones to early childhood classrooms instead of the traditional bright and primary colors. In response to this trend, a new product concept was developed. In addition to utilizing more muted colors, natural textures were incorporated into the product designs. Photographs of natural elements were used in the designs for carpets and banners. The collection was given its own name and logo, and prominently featured up-front in the catalog. At the time I was employed as the Creative Director for Environments.