National Tradeshow Display for Environments
PROJECT ROLES Booth Plan and Design • Graphic Design • Model Photography • Sourcing
Environments displays its early childhood products at the annual conference for the National Association for the Education of Young Children. This is the largest professional event in the early childhood education market, and is a major sales and marketing opportunity for the company. A 20′ x 50′ island booth was booked for the 2015 show. The floor plan divided the booth by product category, as well as two color palette groupings, and featured many new products as well as key product lines. In-booth signage corresponded to the product categories to help attendees navigate the booth. Large hanging banners prominently displayed the logo above the booth. To further brand the space above the island booth, several banners sets – each an exclusive proprietary Environments item – were hung around the logo banners. A modular aluminum display system was used for product groupings with shelving for display. Dye-subimated banners on the divider panels showed the company logotype, on-brand messaging, as well as large-scale model photos for appeal. Tables were draped with dye sublimated tablecloths and also used for product display. Environments proprietary furniture was used extensively in the booth and propped with largely proprietary learning materials.