Environments Condensed Catalogs
PROJECT ROLES Creative Direction • Art Direction • Photography • Graphic Design • Imaging • Cover Design
Environments carries a comprehensive offering of classroom equipment, furnishings, and learning materials marketed to child care and early learning facilities. These catalogs feature a condensed offering of the product line and were designed and printed in 2016 for prospect mailings and for distribution at conferences and by sales reps.
The catalogs are designed with a vibrant palette of bold colors, clean layouts, lots of white space, and many pictures of children at play. Children were encouraged to actively play during photography to capture moments that show children genuinely engaged with the products. Product photography features tight, in-close arrangements to maximize the size of products in the space. Many poke-out, partial silhouette, and hero shots create dynamic layouts with strong of visual interest and good eye flow.
These catalogs range from to 70-132 pages. They were printed on a web-offset press and saddle-stitched. At the time I worked on these catalogs, I was employed as the Creative Director at Environments.