Environments Full-Line Catalogs
PROJECT ROLES Creative Direction • Art Direction • Photography • Imaging • Graphic Design • Cover Design and Illustration
Environments carries a comprehensive offering of classroom equipment, furnishings, and learning materials marketed to child care and early learning facilities. The catalog design features a vibrant palette of bold colors, clean layouts with lots of white space, and many pictures of children at play. Children were encouraged to actively play during photography to capture moments that show children genuinely engaged with the products. Product photography features tight, in-close arrangements to maximize the size of products in the space. Many poke-out, partial silhouette, and hero shots create dynamic layouts with strength of visual interest and good eye flow. The cover design features brand distinctive, vector-art illustrations on the front cover with model image on the back cover.
The full line catalogs from 2014-2016 range from to 276-308 pages, were printed on a web-offset press, and were perfect bound. At the time I worked on these catalogs, I was employed as the Creative Director at Environments.