Logo Design & Identity Materials for Environments
PROJECT ROLES Logo Design • Graphic Design
A new logo was needed for Environments, a catalog company of early childhood equipment and learning materials. The logo design was built around a simple red-bird graphic that was inspired by a similar graphic that was frequently used in product designs, and in catalog layouts. Shades of clean, bright blue complemented the bold red in the bird. Along with the new logo, a complete identity system was designed to implement the new design. Business cards, letterhead, envelope, shipping boxes, product tags, catalogs, website, signage, and other marketing materials were all updated with the new logo. I was employed as the Art Director at Environments when I worked on this project.