“Blackbear the Pirate” at Boombears Toy Store

PROJECT ROLES  Display Concept & Design • Ship Construction & Painting • Graphic Design • Illustration • Copywriting

Boombears was a specialty retail toy store located in Beaufort, SC. The store featured a prominent front window, with rotating displays. Every July, the city has a Water Festival and has a cast of cheerful “Pirettes” to promote the event. To tie-in to this event, a pirate themed display window was designed to showcase Boombears’ toys, books, and games. The concept prominently featured the store’s wide selection of high quality plush bears – and one became dubbed “Blackbear the Pirate”. At the center of the display was a mock-up pirate ship designed with many levels and compartments for displaying products. Black and White newspaper advertising was created to coordinate with the theme and to promote the store during the event. At the time I was employed as a graphic designer for Boombears’ parent company.